Serviceplan Germany wins Webby Agency of the Year; m ss ng p eces takes top production company honor; Google recognized with inaugural Webby Brand of the Year
LOS ANGELES (AP) --
Kendrick Lamar, Taylor Swift, Rihanna,Travis Kelce and Simone Biles all won honors at the Webby Awards, which recognize the best internet content and creators.
The International Academy of Digital Arts & Sciences announced winners Tuesday in a variety of categories. The 29th annual ceremony will take place at Cipriani Wall Street in New York on May 12.
The Webby Entrepreneur of the Year Award went to Snoop Dogg for breaking through as a versatile businessman with Death Row Records along with two alcohol brands, an ice cream and cannabis brands. Walton Goggins won best actor award for his performances across streaming projects including “The White Lotus,” “The Righteous Gemstones” and “Fallout.”
The ceremony will be hosted by comedian-actor Ilana Glazer and will honor major brands and platforms including Nike, Netflix, Letterboxd and Apple. Dr. Fei-Fei Li will receive the Lifetime Achievement Award for her contributions to artificial intelligence and leadership in advancing human-centered AI.
“This year’s winners represent a masterclass of creativity and innovation,” said Jesse Feister, executive director for the Webby Media Group. “They’ve harnessed the power of the Internet to drive change, spark conversations and connect us in new ways. With
the introduction of new categories, these creators are being recognized for shaping the future of the digital world.”
The awards started in 1996 by recognizing websites. They have grown to embrace new technologies, from apps and software to social media and games.
Google won their first-ever Brand of the Year achievement. NBCUniversal was honored for being best Media Company.
Special achievement recipients include Amelia Dimoldenberg, Rep. Jasmine Crockett, Jools Lebron, Marcello Hernández, the MeidasTouch Podcast and Norman Teague.
Other winners include Lady Gaga for her website, Mariah Carey’s “It’s Time” partnership with KAY Jewelers, RuPaul’s “Drag Race: The Pit Stop,” Lamar’s “Not Like Us” music video and Brian Cox’s “Brian Cox Goes to College.”
Some mission-driven organizations that won included The Elton John AIDS Foundation, National Immigration Law Center and the Whitney Museum of American Art.
This year marked a new suite of categories that shed a spotlight on the booming creator economy and growing influence of creators. Some of the winners included Zach King, Caleb Simpson and Jameis Winston.
Advertising industry winners
On the advertising industry awards front, Serviceplan Germany earns Webby Agency of the Year distinction, with DEPT® winning the award for Webby Network of the Year. The Academy also announced m ss ng p eces as this year’s Webby Production Company of the Year, with the most pieces celebrated across all Webby categories (5 wins and 6 nominations). Additionally, the Webby Awards will award Google with their first-ever Brand of the Year achievement with 7 Webby Wins, 9 People’s Voice Wins, 24 nominees and 9 honorees.
Serviceplan Germany wins Webby Agency of the year (15 wins, 4 nominations). DEPT® (12 wins, 5 nominations), TBWAMedia Arts Lab – LA (8 wins, 10 nominations), Wieden+Kennedy – Portland (8 wins, 3 nominations), We Are Social U.S. (6 wins, 2 nominations), and Whalar Group (2 wins, 7 nominations) were all in close contention. Among these agencies’ recognized work are 855-HOW-TO-QUIT-(OPIOIDS), Animal Alerts, Space Trash Signs, and Rainbow Wool.
DEPT® wins Webby Network of the Year (16 wins, 6 nominations). Serviceplan Group (15 wins, 4 nominations), Wieden+Kennedy (13 wins, 8 nominations), TBWA Worldwide (9 wins, 15 nominations), Ogilvy (7 wins, 11 nominations), Accenture Song (4 wins, 12 nominations), and Stagwell (3 wins, 14 nominations) were also in tight competition for the Webby Network of the Year. Their recognized work includes SIGNS, Strava – Year in Sport, Sesame Grief Project, Grill’d, Behind the Scenes: Docusign Rebrand, Google Store and Gucci Ancora.
Agencies with multiple accolades include OddCommon (5 wins, 3 nominations), Dentsu Creative US (5 wins, 2 nominations), Wieden+Kennedy NY (4 wins, 2 nominations), fortyseven Communications (4 wins, 2 nominations), Ogilvy NY (4 wins, 2 nominations), Special US (4 wins, 2 nominations), Noomo Agency (4 wins, 1 nomination), Code and Theory (3 wins, 5 nominations), BBDO New York (3 wins, 5 nominations), Ogilvy Chicago (3 wins, 3 nominations), Loop (3 wins, 2 nominations), Hook (3 wins, 2 nominations), Critical Mass (3 wins, 1 nomination), Work & Co (3 wins), AKQA (2 wins, 6 nominations), R/GA (2 wins, 2 nominations), and Goodby Silverstein & Partners (2 wins, 1 nomination).
